• Credible PR

    We are an industry-specialised PR agency with a reputation for its strategically led, results-driven service.


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  • Specialised Public Relations

    Years of specialisation coupled with industry specific insight and solid relationships gives us a sound understanding of what it really takes to make PR work.

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Specialised PR Agency

Dummett & Co is a Cape Town based, industry specialised, PR agency. We won’t bore you with another carefully crafted statement of what we believe PR is or a litany of self-congratulatory awards. Public relations can mean different things for different people, for a number of different reasons. Rather, our point of difference lies in who we are as individuals, as a team, and in the varying ways we interpret PR to match shifting client needs. No one size fits all especially when it comes to PR. We are proud of the fact that we share warm, proven relationships with some of South Africa’s market-leading brands, people and organisations, including Vital Health Foods, Natural Herbs and Spices, The Midas Group and Durban’s best creative agency, The Hardy Boys.



We offer specialised, industry specific PR planning and execution, tailored to each businesses needs and markets. With a results driven focus we ensure that our PR strategies maintain a high return on investment, build brand awareness and keep our clients front of mind at all times. We have learnt that in order to deliver informed and impassioned quality PR, there must be a connection between the PR agency and their clients and we hold all of our clients in the highest regard. We recognise the extraordinary PR talent that lies in this country, and we genuinely believe that there is an agency out there to meet every need – it’s just a question of finding them – If you feel that we are the right PR agency for your business, we would be happy to meet to discuss your needs, and how we could work together to meet them.



Traditional PR

We employ a back-to-basics approach, emphasising the importance of informed, polished writing and the ownership of strong, well-established media and influencer relationships. Our ability to think strategically and keep abreast with the very latest issues in our clients’ industries, enables us to consult in a topical and relevant manner.


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Digital PR

Like its offline counterpart, we believe that digital PR is about building a presence of awareness, understanding and support that will stimulate your market to respond in the way you want them to. Its so much more than just social media. Headed up by an experienced search marketer, digital to us encompasses SEO, content development and marketing, social media, online publicity, online CRO and so much more.

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Brand Activations

We bring brands to life in a way that prompts markets to engage with them on a very real, experiential basis. The challenge though lies in understanding what their respective ambitions are and how that, coupled with our agency insights and experience can provide something that is compelling and appealing, whether it be a flash mob, a spice tasting, an indie film fest, or a celebrity cycle race.

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People we work with

Meet Craig

Craig Dummett

With more than 20 years of industry experience, and having worked for some of South Africa’s most respected PR firms, Craig is the driving force behind the agency’s strategic output, and forms the anchor of all client relationships.

Meet The Rest