• Credible PR

    We are an industry-specialised PR agency with a reputation for its strategically led, results-driven service.


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  • Specialised Public Relations

    Years of specialisation coupled with industry specific insight and solid relationships gives us a sound understanding of what it really takes to make PR work.

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Specialised PR Agency

Founded in 2009, Dummett & Co is an independent industry-focused PR agency servicing a national client base, with offices in Dunkeld West, Johannesburg and the Foreshore, Cape Town.

The agency is well known for its strategically led, results-driven service, its agility and cost-effectiveness, and its honest, hands-on approach. It holds established retainer client relationships in the retail/FMCG, property and automotive industries, and more recently has done extensive work in sport and health.

Dummett & Co has several long-term retainer client relationships with some of South Africa’s top market-leading brands, including FNB Varsity Cup, Varsity Sports, Sanlam Cape Town Marathon, Vital Health Foods, Imperial Holdings-owned Africa Automotive Aftermarket Solutions (formerly Midas Group), Menlyn Park Shopping Centre (Pareto & Old Mutual Properties) and The Zone @ Rosebank.

The agency’s primary focus lies in the delivery of excellent service that succeeds in boosting our clients’ bottom line. We make a point of understanding your needs (through an initial consultative strategic-planning process and ongoing client service) and offer a wide range of PR/communication services designed to meet your marketing objectives and ultimately support your business objectives.


Traditional PR

We employ a back-to-basics approach, emphasising the importance of informed, polished writing and the ownership of strong, well-established media and influencer relationships. Our ability to think strategically and keep abreast with the very latest issues in our clients’ industries, enables us to consult in a topical and relevant manner.


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Digital PR

Like its offline counterpart, we believe that digital PR is about building a presence of awareness, understanding and support that will stimulate your market to respond in the way you want them to. Its so much more than just social media. Headed up by an experienced search marketer, digital to us encompasses SEO, content development and marketing, social media, online publicity, online CRO and so much more.

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Brand Activations

We bring brands to life in a way that prompts markets to engage with them on a very real, experiential basis. The challenge though lies in understanding what their respective ambitions are and how that, coupled with our agency insights and experience can provide something that is compelling and appealing, whether it be a flash mob, a spice tasting, an indie film fest, or a celebrity cycle race.

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People we work with

Meet Craig

Craig Dummett

With more than 20 years of industry experience, and having worked for some of South Africa’s most respected PR firms, Craig is the driving force behind the agency’s strategic output, and forms the anchor of all client relationships.

Meet The Rest
© Dummett & Co 2013 - 2014
Crafted by Connect Brandcraft