• Credible

    We are an industry-specialised PR agency with a reputation for its strategically led, results-driven service.

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  • Specialised

    Years of specialisation coupled with industry specific insight and solid relationships gives us a sound understanding of what it really takes to make PR work.

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5 Reasons To Use Us

1. We’re industry focused.

Our focused approach enables us to gain a thorough understanding of all internal and external factors, issues and nuances that impact how a client’s business operates. This helps us understand exactly how content and communication should be shaped to best reach industry-specific influencers and press.

2. We’re strategic.

We believe in the importance of insight, and we go to great lengths to understand exactly how your business works. Our bespoke tactical plans are created around this knowledge, and enable us to offer customised, high-impact solutions to meet your specific commercial objectives.

3. We’re excellent at what we do.

Our accurate and in-depth understanding of the media landscape enables us to craft compelling and newsworthy content on our clients’ behalf, to reach specific audiences. That’s why we have longstanding relationships with some of Africa’s market-leading brands such as Vital Health Foods (the continent’s largest vitamins and nutritional supplements manufacturer), Aftermarket Solutions (Africa’s largest automotive vehicle parts manufacturer) and Menlyn Park Shopping Centre (the largest entertainment and retail shopping centre on the continent).

4. We’re streamlined.

Our non-hierarchical company structure means our clients have direct access to the very person they need to reach, that decisions can be made immediately and without time-consuming referrals to ‘upper management’, and that we can react quickly to clients’ changing needs.

5. We’re trustworthy.

We at Dummett & Co put a great deal of stock in ethical business. We pride ourselves on building and maintaining solid relationship and working tirelessly to ensure our clients’ ongoing success.


Dummett & Co was founded in 2009 by Craig Dummett, a 20-year veteran of South Africa’s PR industry. Craig took a leap of faith when, without any startup capital and in one of the worst global financial slumps since the Great Depression of the 1930s, he established a small PR and communications agency with the aim of delivering excellent, ethical service to specific industries. Craig believed that, in spite of the adverse conditions, a small, flexible team working in an honest, hands-on way for carefully selected clients would not only deliver the goods, but make a measurable difference to those business’s bottom lines as well as the people who worked in them.

His resolve paid off, and today Craig runs a tight ship out of a Cape Town head office and a Johannesburg satellite office. The company’s reputation for cost-effectiveness, agility and ethical delivery has ensured some big-ticket contracts as well as many smaller – but every bit as important – projects.

Our clients.

Dummett & Co has several long-term retainer relationships with some of South Africa’s market-leading brands, including Vital Health Foods, the Sanlam Cape Town Marathon, Imperial Holdings-owned Africa Automotive Aftermarket Solutions (formerly the Midas Group), and Menlyn Park Shopping Centre (Pareto Limited).

We also take on one-off event-management and brand-activation projects, and have successfully completed a number of launches, conferences, team-building weekends, expo-stand experiences and small ‘power-hour’ thought-leadership seminars/networking events for the likes of ABN Amro, Leaseplan, Diageo (former Brandhouse), Distell and Devil’s Peak Brewing Company.

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