Dummet and Company

Content and content marketing: moving pictures

1 June 2017.

It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.

Dummet and Company

Brand activations : the X factor

4 May 2017.

Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmply in the public focus. We spoke to Brad Baard, creative director of Cape Town Carnival, and Craig Dummett, MD of Dummett&Co, the PR agency for Cape Town Carnival, about the magic ingredients.

Dummet and Company

Brand activation through event marketing

12 April 2017.

Event activation gives brands a physical presence at events attended by their target audience. Good event activations result in increased brand awareness, spreading of brand messaging, and the establishment of new relationships between products and consumers.

Dummet and Company

The rise of the influencer

28 March 2017.

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value, and who have direct access to a loyal follower-base? In the second of a two-part interview, three of Dummett & Co’s digitally connected staff members tell us more.

Dummet and Company

The rise of the influencer

14 March 2017.

Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value, and who have direct access to a loyal follower-base? In the first of a two-part interview, three of Dummett & Co’s digitally connected staff members tell us more.

Dummet and Company

Storytelling, shareability and other key ingredients for successful digital communication.

28 February 2017.

Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.

Dummet and Company

Coming soon to a device near you… digital marketing trends to watch out for this year

7 February 2017.

Social media is no longer just for keeping in touch, boasting about what you had for breakfast and posting artfully filtered pics of your hols. It’s now a bona-fide mainstream marketing tool. Our digital marketing expert Michael Richards tells us what’s coming down the wire in 2017.

Dummet and Company

10 Differences Between Marketing and PR

2 October 2014. By Devon King

There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.

Dummet and Company

What Does A Public Relations Agency Do?

16 September 2014. By Devon King

Public Relation agencies and practitioners fulfill a number of different roles when it comes to promoting clients and brands as a whole, but what does their job actually entail and how do they do what they do?

Dummet and Company

Defining your unique selling proposition for PR.

19 June 2014. By Devon King

In any modern-day business and especially in PR, it is becoming increasingly difficult to stand out from the crowd. With the hundreds, if not thousands of other companies out there selling or offering similar products or services, these days companies have to answer the question of why people should buy from them, as opposed to someone else.